Here is a review of the Do-Divison Fest by our contributing writer Taina Collazo:
Chi-city is heating up just in time for some of the city’s favorite fests. This weekend was all abuzz with bands, booze, and BBQ, as seen at the annual Do-Division Street Fest & Sidewalk Sale.
With the summer sun making its re-appearance on Chicago’s sidewalks, this summer’s fashion trends, for better or for worse, found their way into the warm spotlight. I, however, wasn’t looking for the latest looks adorned on my fellow city dwellers. Nope…my eyes were looking for fresh fashion inspirations in the vendors’ booths. I am happy to report that I was very pleased with what I found.
There were the usual suspects present – jewelry vendors, city services like car sharing and apartments searches, restaurants and food vendors, amongst others. What caught my eye, however, were the cause-based vendors. The reminder that we are all connected within our community and beyond our borders was a welcomed thought as I enjoyed my beverage of choice and listened to the featured bands spread out over a couple stages.
Featured Vendors:
i2we – This Chicago based company has one goal: To give “legally immigrated women in the Chicagoland area an employment opportunity that utilizes her sewing and crafting skills.” Items featured in this tent consisted of hand-sewn bags, backpacks, and clutch-like bags. They were all unique designs and all supporting some of Chicagoland’s newest residences. You can find their goods and support fellow Chicagoans by visiting their showroom featured on Etsy at www.i2we.etsy.com.
Alidade – A “made in Chicago” company that tailors their designs to the practical, fashion forward, eco-conscious woman. Alidade’s simple designs make their clothes easy to dress up or dress down allowing for versatility from day to night without the need for an outfit change. Alidade takes it one step further with their re-purposed designs. Textile scraps work their way back to the showrooms’ mannequins and into closets all over the city. See some of their designs at www.alidadeapparel.com.
Malia Designs – This organization brings their goods from borders far beyond Lakeshore Drive to the windy city in efforts to support women in developing countries along with supporting non-profit organizations, both locally and abroad. Featured in the tent were some unique accessories. The change purses, clutches, and wallets particularly caught my eye and drew me in. If you are looking for something unique to accent your fashion life, Malia Design may have something that meets your inner fashionista’s desires while supporting women working to provide for their families and their futures. An extra feature to Malia Designs’ cause is its support of eradicating human trafficking and providing aid to this heinous crime’s victims. See the company’s goods and learn more about Malia Designs at www.maliadesigns.com.
Do Division Fest definitely did deliver. I hope to see more local businesses present at other fests around the city this summer telling their unique stories and giving Chicagoans the opportunity to impact lives within our great city and beyond. Be sure to check out the above businesses’ websites for more information and updates.
Six days ago Goose Island sold the majority control of its company to Anheuser-Busch. For the past week both companies have been silent on the matter aside from a press release. Then yesterday Goose Island CEO John Hall responded to many of his customers’ concerns in the Tribune’s Business section. His argument for the sale is just: the craft beer market is rapidly growing and becoming increasingly competitive. If his company did not make a drastic move it risked failure. That’s fair enough. No one wants to see their business collapse. I have two concerns with Hall’s response to his customers and critics: He seems oblivious to Anheuser-Busch’s true intentions; and he acts as if Goose Island would be bankrupt without this cash infusion.

The day that this sale was announced, I wrote an op-ed on why this is a terrible setback for microbrewies. In that piece, I argued that Anheuser-Busch will demand a return on its investment. Goose Island’s best craft beers (i.e. Night Stalker, Pere Jacques, Sofie, etc) do not appeal to mainstream American tastes. Most Americans prefer beer with muted flavors. Goose Island has two products that fit this need: 312 and Honkers (some people may add Matilda to this list). In order for Anbheuser-Busch to see a reasonable rate of return on its investment, Goose Island will have to mass produce its muted flavor beer, which means it will invest less in its more distinctive beers. And over time Goose Island will fall out of the craft beer market and become yet another crappy beer company.
Hall responds to that criticism by saying, “But Anheuser-Busch didn’t buy us to change us. It bought us because we can do things its people can’t. They’re megabig, so it’s harder to get people who sell huge brands to really push new products.”
That brings me to my first concern. Hall seems oblivious to Anheuser-Busch’s true intentions. I sincerely hope that Hall does not believe what he wrote. He should know that Big Beer in the America (Anheuser-Busch, Miller, and Coors) are in this business to make money, whereas small breweries are in this business to make good beer. He honestly cannot believe that Anheuser-Busch will allow him to mass produce beer that does not appeal to mainstream taste.
The second point Hall made that concerns me is this: “I’m not alone in believing that craft beer is going to, at minimum, double its overall sales in the next five-plus years. I’d like Goose Island to be part of that: for craft-beer drinkers, for what we’ve created and for Chicago. We now sell about 1 percent of the beer sold in Chicago. If we don’t continue to grow, we disappear.”
Hall completely ignores all markets outside of Chicago. Take my hometown for example. It’s a small farming community in the middle of nowhere Illinois. There is one bar in the town that has tap beer. Take a guess what’s on tap. It switches between 312 and Goose Island seasonal. In a small town where Big Beer has conditioned its customers to accept sub par beer as the pinnacle of alcoholic ingenuity, Goose Island still makes a place for itself using something as simple as a keg as its proposition value. There has to be thousands of examples like this across the country where Goose Island and other small breweries have crafted a market for themselves. So why does Hall act like none of this exists?
In addition, Hall operates two Goose Island brewpubs in Chicago. Has he ever been to them on a Saturday night? Or even a Tuesday night? One stop inside of either brewpub during peak hours is proof enough that Hall is understating his position in the market.

I have had a week to think this situation over, and I have come to the following conclusion. Anheuser-Busch has masterful sales tactics. It has been able to position its terrible products better than anyone else in America. The company functions because it is somehow able to convince us that something as repulsive as Bud Light is wonderful. Likewise, Anheuser-Busch has taught Goose Island how to sell this terrible deal to the public as if it is the best thing that has ever happened to to craft beer. Unfortunately for Hall, some of us aren’t that gullible. Goose Island selling out to Big Beer is a detrimental setback to microbrewing and craft beer in America. The history books will write this story akin to the destruction of the electric car. Don’t you get it, America? This is why we cannot have nice things!
With that said, I will end this op-ed the same way I ended the last one:
Enjoy your millions of dollars, Goose Island stakeholders. You have just been added to the list of beers I boycott. Luckily there are still plenty of microbreweries left in Chicago, including Metropolitian Brewing, Rock Bottom Brewing, Revolution Brewing, and Piece Brewery.