Italy is known for “Slow Food” by means of local produce, farm raised animals, and eating healthy meals cooked at home. Well, things are a changing, and perhaps not for the better? I’m not sure, you tell me! Minister Luca Zaia of Italy gave the final go ahead for creating the “the McItaly burger,” containing Italian beef, Asiago cheese and artichoke spread. This is to help the thousands of farmers facing the consequences of the worst economic crisis since 1929. McItaly will bring to the Italian farmers three million and 448 thousand Euros (4.8 million) of additional income per month. It will also enable McDonald’s clients to eat a healthy burger and made with ‘Made in Italy’ products. I hope this will convince them to switch their concepts on the crap they serve us in America and choose a healthier and better quality food. Don’t get me wrong. I love a good beef sandwich, but I’m not really sure “I’m lovin it.”

The first McDonalds to try this “McStereotypical idea” was in Rome’s historic center near the Spanish Steps. Every burger will bear the highly coveted seal “Under the patronage of the Ministry of agriculture and Forestry” The Opposition Democratic Party was none too happy about a government endorsement that is usually seen on museum exhibits and cultural initiatives is now being slapped on a cardboard piece of crap.
I don’t think that this program is going to stop at Italy. Be on the lookout for the new “McChina burger,” with two all beef eggrolls special sauce, lettuce, cheese served on a sesame seed wonton. You think a corporation that rakes in billions of dollars every year can come up with something a little more creative than the “McItaly burger.” Creative or not, the new burger in the first week sold over 100,000 and Zaia says they aren’t stopping there. Soon to be readily available in the 392 Italian restaurants is a new burger featuring smoked bacon and grilled onions, as well as an “all-Italian ingredient salad.”
If you lost a ton of money on the game, there is still good news, Superbowl Commercials– the battle of the advertisers to come up with the most memorable and effective commercials. They make us sing, they make us laugh and they hope we remember their product. Here is a list of my favorite Superbowl commercials.
Vinnie’s favorite Superbowl commercial picks.
1. Mars Inc. – Mars’ Snickers ad, featuring Betty White as a football player, was my favorite part of an underwhelming first quarter. Betty White’s self-deprecating humor is phenomenal. At any age she will always be my “Golden Girl”. This definitely was the first memorable commercial of the Super Bowl, and even more credit for leaving an impression that lasted the entire game.
2. Google Inc. – Google won me over in 60seconds. It told a compelling love story without utilizing graphics, crazy camera tricks, or hell, even an actor. Yet it grabbed the emotions and showcased how Google is a tremendous part of our lives. Anyone in the ad game should have learned something from Google’s tactics keep it simple, efficient and effective
3. Homeaway.com – This was a hysterical remeeting of the Griswalds, the family we all remember from the famous National Lampoons vacation films. This commercial snatched my attention and made me aware of a company I had never even heard of. Plus, the site itself seals the deal. I logged onto homeaway.com, which continued the ad’s momentum with a well-done and funny introduction. Ads exist to leave an impression and cause an action. This one accomplished both. The fact that I – and many others – visited homeaway.com right after it aired proves it only takes “one funny ad.”
4. Denny’s Inc. – OK, that screaming chicken was creepy. I enjoyed watching Denny’s multiple ads. “Nanerpus” F’N rocks! Plus Tues from 6am-10 am we all get free breakfast and I just might participate.
5. Frito-Lay Inc. – I could not turn my head without seeing a Doritos commercial. Besides a boring first-quarter commercial featuring a guy and a dog, and a not-funny commercial in which a guy lays inside a Doritos-filled coffin watching television during his own funeral, the one I ABSOLUTLEY LOVED was the little kid that slaps the guy in the face and tells him “don’t touch my mother and keep your hands off my Doritos.” Classic!
My crap list.
1. GoDaddy.com – Didn’t we see these Danica Patrick commercials last year. Seriously? For real? How desperate of an ad could they come up with? Hey “GoDaddy” I love a massage between two beautiful women as much as the next guy (probably even friggen more than that guy) but we’re in the middle of a game. Give us a commercial with substance or at least have a wardrobe malfunction and then take the heat for it.
2. Anheuser-Busch Co. – I hesitate to include Anheuser-Busch on my crap list, so I will start this on a positive note. First; I loved the Bud Light commercial that ripped off the television show, “Lost.” I also really enjoyed the Bud commercial where the whole community came together to make a human-bridge so a truck can cross and make its beer delivery. But there also was the painfully long Budweiser commercial featuring the friendship between a calf and a Clydesdale. It was neither funny nor heart-felt – what the hell was Bud thinking? Anheuser-Bush is also to blame for the Michelob commercial featuring Lance Armstrong. Beer commercials are at their best when they make people laugh – not when they try to show us a disingenuous lifestyle of the average beer drinker. This ad, unfortunately, took the latter approach and wasted the endorsement of Armstrong, who by the way is pretty friggen ridiculous. While Anheuser-Bush had some hits, it wasted too much of its more than 5 F’N minutes of Super Bowl ad time.
3. CBS Broadcasting Inc. –, Oprah Winfrey and Jay Leno, David Letterman. Where was Conan? CBS – could have done so much more with the talent that was on that couch. “It makes me sick.” In the words of Abe vigoda “it was never personal.”